Mobile websites and applications are the two means to establish web-presence of any business. However, the choice between website and application depends upon a number of factors. For some enterprises, mobile website may alone suffice the need for wider outreach whereas both may be required for others. The world witnesses an explosion of
mobile application development and both companies and freelancers try their luck at it. However, the scenario does not undermine the merits of mobile website development.
Mobile Website: These behave similar to regular websites. They have HTML-based pages that are linked and accessible via a browser. The only difference between regular websites and websites is that the latter is optimized for smartphones-displays, which are much smaller than desktops. Like it is for every website, Internet is needed for these websites.
Mobile Application: On the other hand, applications are native to specific OS such as Android, iOS and Windows Phone. These applications can be used after they are downloaded and installed to the device. Once installed, applications need internet only occasionally to update content.
It is quite safe to mention that nearly every mobile app development company deals in app development too. In fact, businesses applications make less sense without mobile websites. The recommended priority for small and medium-scale businesses is to have the website first and then an application.
Advantages of Mobile websites over Mobile Applications
Accessibility: Websites can be accessed without a hiccup as long as the device enjoys Internet connectivity. Mobile applications need to be downloaded and installed before they can be used.
Compatibility: Same website can be accessed via different OS. Thus, developers and administrators have to create and maintain only one website. But, applications function native to a OS. Therefore, organizations need to invest more on development to have an application for all major OS. Cross-platform applications can be developed but they are not as good as native applications.
Upgradability: Changes to the content or design of websites take effect immediately after developers or administrators edit. Application owners shave to push the update to users, who then have to download it to upgrade applications.
Visibility: The websites are searchable via search engines. Other websites in the same niche of business may even link to other websites. On the contrary, applications can be found at only at application stores of specific OS. Moreover, users may have to change filter settings on application stores to find an application easily.
More: Sharing mobile website URLs is easy, which also adds to their wider reach. Development and maintenance of these websites is less expensive and time-effective too.
Advantages of Mobile Applications
Application development is the most suitable option for games. Similarly, for personalised functions, such as note-taking, applications have edge due to their independence on Internet. Though mobile websites have improved in accessing device-specific functions, applications are best to exploit native functions of OS.